PL EN


2014 | 24 | 165 - 177
Article title

Styl reklamowy w perspektywie trzech paradygmatów współczesnej stylistyki

Authors
Title variants
EN
The style of advertising as seen from the perspective of the three paradigms of contemporary stylistics
Languages of publication
PL
Abstracts
EN
The paper aims to verify the status of the language being used in advertising practice as a fragment of the stylistic system of Polish. The author examines in details the relations between the ways language is used in advertising and the three contemporarily relevant linguistic theories of style: the functional, the pragmatic and the cognitive one. The conclusion is that the language of advertising cannot be qualified as a functional style, whereas it can be distinguished as a style only when pragmatic and/or cognitive factors are taken into account.
Year
Volume
24
Pages
165 - 177
Physical description
Contributors
author
  • Uniwersytet Kazimierza Wielkiego w Bydgoszczy
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-04b0fadf-6e79-4dcc-b77f-028040a83216
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.