PL EN


2009 | 2 | 2(3) | 251-265
Article title

An ideology of disconnection: For a critical political marketing

Content
Title variants
Languages of publication
EN
Abstracts
EN
The processes of contemporary politics are increasingly informed by ideas and principles that derive from conventional marketing. This, we suggest, is intimately connected to the neoliberal ascendancy which characterises the global political environment. In this article we seek to historicise the structural and ideological embedding of economic ideas within the political realm. We argue that marketing both informs and is a product of these changes and that there are important consequences, notably the further detaching of an already disaffected public from the electoral process. Conse- quently we conclude that the “marketisation” of politics has come to represent an “ideology of discon- nection.”
Year
Volume
2
Issue
Pages
251-265
Physical description
Dates
published
2009
Contributors
  • University of East Anglia, UK
author
  • Loughborough University, UK
References
Document Type
Publication order reference
Identifiers
ISSN
1899-5101
YADDA identifier
bwmeta1.element.desklight-05343469-8a8a-46a8-b6f5-2dd9d920ae0b
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