PL EN


Journal
2015 | 1 | 2-3 | 2.21-2.34
Article title

Інструменти та технології маркетингу: еволюція та розвиток на випередження

Content
Journal
Year
Volume
1
Issue
2-3
Pages
2.21-2.34
Physical description
Dates
published
2015-10-31
Contributors
References
  • Kotler, F. (2012). Marketing 3.0: ot produktov k potrebiteljam i dalee – k chelovecheskoj dushe [Marketing 3.0: From Products to consumers, and further - to the human soul]. Moscow, Russia: Al'pina Biznes Buks (in Russian).
  • Bojett, Dzh. (2004). Guru marketinga. Kakim byt' marketingu v tret'em tysjacheletii [Marketing Guru. How to be marketing in the third millennium]. Moscow, Russia: Jeksmo (in Russian).
  • Lamben, Zh.-Zh., Chumpitas, R. & Shuling, I. (2014). Menedzhment, orientirovannyj na rynok [Management, market-oriented] (2nd ed.). Moscow, Russia: Piter (in Russian).
  • Tereshhenko, V. M. (2004). Marketing: novye tehnologii v Rossii [Marketing: new technologies in Russia] (2nd ed.). Saint-Petersburg, Russia: Piter (in Russin).
  • Osenton, T. (2003). Novye tehnologii v marketinge: zolotoj kljuchik k lojal'nosti potrebitelej [New technologies in marketing: the golden key to customer loyalty]. Moscow, Russia: Vil'jams (in Russian).
  • Kotler, F., & Trias de Bez, F. (2004). Novye marketingovye tehnologii. Metodiki sozdanija genial'nyh idej [New marketing technologies. Procedures for brilliant ideas]. Saint-Petersburg, Russia: Neva (in Russian).
  • Volkova, L. (2005). Szhimajushhajasja spiral' izmenenij [Compresses the spiral changes]. Prakticheskij Marketing, 9, 45-51 (in Russian).
  • Senge, P., et al. (2012). Tanec peremen: novye problemy samoobuchajushhihsja organizacij [Dance of Change: New Challenges Learning Organization]. Moscow, Russia: Sberbank (in Russian).
  • Hupovoj, V., & Skvorcov, S. (2005, October 10). Vpechatlenie – kak tovar, ili cherty jekonomiki XXI veka [Impression - a product or features of the XXI century economy]. Retrieved from http://www.e-xecutive.ru/community/magazine/631457-vladimir-hupovoi-sergei-skvortsov-vpechatlenie-kak-tovar-ili-cherty-ekonomiki-xxi-veka (in Russian).
  • Ochkovskaja, M. S., & Rybalko, M. A. (2012). Marketing: novye tendencii i perspektivy [Marketing: New Trends and Prospects]. Moscow, Russia: MAKS Press (in Russian).
  • Barron's Editorial and Corporate headquarters, (2015). World’s Most Respected Companies 2014. Retrieved from http://barrons.wsj.net/public/resources/documents/BARRONS_WORLDS_MOST_RESPECTED_COMPANIES_2014.pdf
  • Shamis, E., & Antipov, A. (2015, October 25). Teorija pokolenij [The theory of generations]. Retrieved from http://www.e-xecutive.ru/publications/specialization/newfolder8086/article_5457 (in Russian).
Document Type
Publication order reference
Identifiers
URI
http://pathofscience.org/index.php/ps/article/view/14
YADDA identifier
bwmeta1.element.desklight-05b1cb14-7329-4c98-b59a-4805392bc0e1
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