PL EN


2014 | 195 | 55-64
Article title

Klasyfikacja metod zbierania danych ze źródeł pierwotnych w badaniach marketingowych

Content
Title variants
EN
Classification of Data Collection Methods from Primary Sources in Marketing Research
Languages of publication
PL
Abstracts
EN
Data collection from primary sources generates the highest costs and determines the quality of the collected data and the duration of the marketing research process. Methods of data collection are not precisely and univocally classified in the polish and international literature. The aim of this work is to fill the gap. The methods have been classified into survey methods (indirect and direct surveys), non-survey methods, and experiments. In addition, the classification includes appropriate technics and measurement instruments to apply in these methods. The article is of a conceptual character.
Year
Volume
195
Pages
55-64
Physical description
Contributors
References
  • Jakościowe badania marketingowe w internecie. Red. M. Jaciow, G. Maciejewski. UE w Katowicach, Katowice 2013.
  • Kaczmarczyk S.: Badania marketingowe. Podstawy metodyczne. PWE, Warszawa 2011.
  • McDaniel C., Gates R.: Marketing research essentials. J. Wiley & Sons, New York 2006.
  • Nikodemska-Wołowik A.M.: Klucz do zrozumienia nabywcy - jakościowe badania marketingowe. Grupa Verde, Warszawa 2008.
  • Proctor T.: Twórcze rozwiązywanie problemów. Gdańskie Wydawnictwo Psychologiczne, Gdańsk 2002.
  • Wydatki na różne typy badań. "Badania Marketingowe. Rocznik PTBRiO" 2013/2014.
Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.desklight-05d37123-6d17-495e-bf78-2d0143c4dfaa
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