The Discourse on Identity in a Global Consumption–Based Society: Between Myth and Reality

• Authors: Palamarciuc Viorica
• Languages of publication: EN

Abstracts

EN

The continuosly transforming contemporary world has altered the process of identity creation. Consequently, the contemporaneous discouse on identity is subject to fundamental metamorphoses. The power of consumption, in its broadest sense, represents one of the major factors that affects the way people conceive an perceive their and others' indentities. Ultimately, the social relations are also functioning differently. The basic purpose of this paper is to understand whether people are losing their identities or whether they are creating new ones. It is an attempt to identtify the positive and/or negative aspects of consumption in the process of identity creation. The paradoxical connection between the contemporaneous discourse on identity and the process of consumption is expressed in Baudrillard's concept of consumption as a system of signs. Baudrillard considers consumers to be “mutually implicated, in a general system of exchange and in the production of coded values.”

Keywords

EN

power of consumption; contemporary society; discourse on identity; myth of consumption; symbol; sign

• Publisher: Wydawnictwo Akademii Pedagogiki Specjalnej im. Marii Grzegorzewskiej
• Journal: Studies in Global Ethics and Global Education
• Year: 2014
• Issue: 1
• Pages: 105-116

Dates

published

2014-06-30

Contributors

author

Palamarciuc Viorica

• The University of the Academy of Sciences of Moldova, Faculty of Humanities, Department of Philosophy, History and Methodology of Research, 3/2, Academiei Street, MD-2028, Chisinau, Republic of Moldova

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Identifiers

DOI

10.5604/2354029X.1111243