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2014 | 1 | 105-116
Article title

The Discourse on Identity in a Global Consumption–Based Society: Between Myth and Reality

Content
Title variants
Languages of publication
EN
Abstracts
EN
The continuosly transforming contemporary world has altered the process of identity creation. Consequently, the contemporaneous discouse on identity is subject to fundamental metamorphoses. The power of consumption, in its broadest sense, represents one of the major factors that affects the way people conceive an perceive their and others' indentities. Ultimately, the social relations are also functioning differently. The basic purpose of this paper is to understand whether people are losing their identities or whether they are creating new ones. It is an attempt to identtify the positive and/or negative aspects of consumption in the process of identity creation. The paradoxical connection between the contemporaneous discourse on identity and the process of consumption is expressed in Baudrillard's concept of consumption as a system of signs. Baudrillard considers consumers to be “mutually implicated, in a general system of exchange and in the production of coded values.”
Year
Issue
1
Pages
105-116
Physical description
Dates
published
2014-06-30
Contributors
  • The University of the Academy of Sciences of Moldova, Faculty of Humanities, Department of Philosophy, History and Methodology of Research, 3/2, Academiei Street, MD-2028, Chisinau, Republic of Moldova
References
  • Athes, Haralambie. (2010). Editorial. PostModernism(e). Identity Dissolved. Iasi, Institutul European. No.5-6: 3-8.
  • Bamberg, Michael, De Fina, Ana, and Schiffrin, Deborah, Discourse and Identity Construction.//140.232.1.53/~mbamberg/Material_files/Discours%20and%20Identity%20Construction.pdf .accessed on 1.03.2011.
  • Baudrillard, Jean. (2001). Selected Writings. By Mark Poster, Stanford University: Polity.
  • Bauman, Zygmunt. (2000). Liquid Modernity. Cambridge: Polity Press.
  • Bauman, Zygmunt. (2007). Consuming Life. London: Polity.
  • Best, Steven. (2010). Human Identity Politics: Homo Indeterminus PostModernism(e). Identity Dissolved. Iasi, Institutul European. No. 5-6: 9-14.
  • Comor, Edward A. (2008). Consumption and the Globalization Project. International Hegemony and the Annihilation of Time. New York: Palgrave McMillan.
  • Johansson, Jonna. (2007). Learning To Be (come) A Good European. A Critical Analysis of the Official European Union Discourse on European Identity and Higher Education. www.library.nu, accessed on 22.03.2011.
  • Lipovetsky, Gilles. (2006). Le bonheur paradoxal. Essai sur la société d’hyperconsommation. Paris: Gallimard.
  • Lodziak, Conrad. (2002). The Myth of Consumerism. London: Pluto Press.
  • Ransome. Paul. (2005). Work, Consumption and Culture Affluence and Social Change in the Twenty-first Century. London: Sage.
  • Vighi, Fabio and and Feldner, Heiko. (2007). Zizek. Beyond Foucault. New York: Palgrave Macmillan.
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-0628063d-4304-46d9-9607-6f2bb26ac4a3
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