PL EN


2011 | 19 | 224-246
Article title

Strategia wysokiego ryzyka – wyborczy rebranding Jarosława Kaczyńskiego

Content
Title variants
Languages of publication
PL
Abstracts
EN
The special character of the campaign, which preceded the ‘2010 presidential elections in Poland was a result of extraordinary interesting strategic conceptions, adapted to complex structure of factors determining the course of electoral rivalry, assumed by the subjects of political rivalry. Special attention should be paid to extremely creative as well as burdened with high marketing risk, campaign of Jarosław Kaczyński. The campaign was led against the stereotypical connotations with Prawo i Sprawiedliwość and the actual contestation of basic characteristics of previous PiS leader’s image.
Year
Volume
19
Pages
224-246
Physical description
Contributors
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-0700ff1d-2c8d-4f62-9c45-8ef79536634d
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