Strategia wysokiego ryzyka – wyborczy rebranding Jarosława Kaczyńskiego

• Authors: Mariusz Kolczyński
• Languages of publication: PL

Abstracts

EN

The special character of the campaign, which preceded the ‘2010 presidential elections in Poland was a result of extraordinary interesting strategic conceptions, adapted to complex structure of factors determining the course of electoral rivalry, assumed by the subjects of political rivalry. Special attention should be paid to extremely creative as well as burdened with high marketing risk, campaign of Jarosław Kaczyński. The campaign was led against the stereotypical connotations with Prawo i Sprawiedliwość and the actual contestation of basic characteristics of previous PiS leader’s image.

Keywords

PL

kampania prezydencka,; strategie polityczne,; wizerunek,; branding polityczny

• Publisher: Instytut Nauk Politycznych Uniwersytetu Warszawskiego
• Journal: Studia Politologiczne
• Year: 2011
• Volume: 19
• Pages: 224-246

Contributors

author

Mariusz Kolczyński