PL EN


2011 | 864 | 19-34
Article title

Metodologiczne problemy pomiaru wartości w układach hierarchicznych

Title variants
EN
Methodological Problems in Measuring Values in Hierarchical Systems
Languages of publication
PL
Abstracts
EN
The paper examines problems in measuring the importance and ranking of objects (values, attributes) in hierarchies. Using the example of selected ultimate values and the characteristics of bank service, a comparison was carried out on results obtained through the application of an estimated non-comparative and comparative scales as well as two other comparative scales. Four groups of people distinguished on the basis of the stability of their opinions on the question of the importance of the objects under consideration and the ability to place it in a hierarchical order. Slight differentiation in the answers to the non-comparative scales and a lack of hierarchical structure among individuals from the groups with inconsistent opinions was discovered. A new method that enables a hierarchical structure to be revealed is presented. It can be applied to every group of objects (values, product attributes) even when there are numerous elements of the group being considered.
Contributors
  • Uniwersytet Ekonomiczny w Krakowie, Katedra Analizy Rynku i Badań Marketingowych, ul. Rakowicka 27, 31-510 Kraków, Poland
References
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Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-072129f5-f51d-4f81-9294-2c206244b14e
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