The author considers the concept of “quality of higher education”, examines a variety of approaches to its definition and experience of Great Britain, the opportunity to use this experience in the modern system of national higher education. A brief description of the current criteria for assessing the quality of education, criteria and standards, which are used for evaluating the quality of education, is given. It is determined that the level of the institution is necessary to provide quality of educational services; viable implement international quality standards of education; contribute to the educational process, adequate to modern trends in the development of national and world economy. In order to consider the school modern and prestigious, it is necessary to pay attention to solving the most important goal – providing quality knowledge. The problem of quality of graduates’ knowledge remains one of the most important and at the same time – one of the most difficult. Most estimates indicate the quality of higher education is the experience of Great Britain, which is part of the founders of the Bologna process, whose system of external evaluation of the quality of higher education is not just comprehensive, but also one of the toughest and most prestigious in the world. The most interesting innovation in the field of quality of education of Great Britain were the subject of detailed scientific discussions aimed at drafting a new pan-European approach to the quality management education. In the UK universities are independent, autonomous organizations with their own legal authorities, both academic and administrative. Given the need to implement European standards of quality educational services in the European educational space, the institution should provide the quality educational services; effectively implement the international standards of education; promote the organization centered learning process, adequate to modern trends of national and world economy; promote quality control training for all the levels of education; exert every effort to attend schools in the annual rankings of universities around the world. Today the quality of European higher education directly depends on the ability of the institution to form a “value added”, which is possible only if there is a focus on the qualities that are necessary to function in the modern society: openness and interest in the environment, innovation, morality, social activity and responsibility, the ability to learn throughout life.