Segmentacja polskiej prasy muzycznej

• Authors: Joanna Mikosz

Title variants

EN

Market segmentation of the contemporary Polish music press

• Languages of publication: PL EN

Abstracts

EN

The article consists of several parts. The first one introduces the formation of Polish music press since its inception – from the times of the country’s partitions. In addition, the author describes the history of this press group in the interwar period, during the Second World War, in the communist period and after the political transition in 1989. Further, Joanna Mikosz presents a definition of music press and depicts the contempo-rary Polish press market, taking various criteria into account, such as: subject matter, type of music, the recipient, functions, the frequency of publication and circulation.

Keywords

EN

musical journalism; history of press; press market; specialized journalism; press segmentation

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Litteraria Polonica
• Year: 2012
• Volume: 17
• Issue: 3
• Pages: 147-161

Contributors

author

Joanna Mikosz

• Uniwersytet Łódzki, Wydział Filologiczny, Katedra Dziennikarstwa i Komunikacji Społecznej