Změny v marketingovém mixu současného maloobchodu

• Authors: Věra Mulačová , Petr Mulač

Title variants

EN

Changes of Marketing Mix in Current Detail

• Languages of publication: CS

Abstracts

EN

The goal of this contribution is to discuss changes of current situation in retail business in the Czech Republic and analyse influence of financial crisis. Since store location and price have always played an important role in consumer decision making, the contribution will focus on the modifying the retail marke- ting mix from the point of view of overall impact on the retail business.

Keywords

EN

retail business; marketing mix; pricing

Discipline

• ECONOMICS: ECONOMICS

• Publisher: The Institute of Technology and Business in České Budějovice, Czech Republic
• Journal: Littera Scripta
• Year: 2009
• Volume: 1
• Pages: 65-70

Dates

published

30.6.2009

Contributors

author

Věra Mulačová

• Vysoká škola polytechnická Jihlava

author

Petr Mulač

• Vysoká škola technická a ekonomická v Českých Budějovicích

• [e-mail], Redakce Littera Scripta, Okružní 10, 370 01 České Budějovice, Czech Republic