PL EN


2013 | 172 | 11-22
Article title

Komunikacja marketingowa polskich przedsiębiorstw na rynkach krajów UE

Authors
Content
Title variants
EN
Marketing Communications of Polish Enterprises on the EU Market
Languages of publication
PL
Abstracts
EN
Marketing communication plays an important role in business operations on foreign markets. Its tasks are associated not only with the phase of entering the foreign market, but also for the permanent presence. Marketing communication is considered one of the most important factors for establishing and maintaining business relationships with customers and other subjects of surroundings. This paper presents the behavior of Polish companies in the communication with subjects of surroundings in the EU market.
Year
Volume
172
Pages
11-22
Physical description
Contributors
References
  • Komunikowanie się w marketingu, red. H. Mruk, PWE, Warszawa 2004.
  • Strategie marketingowe eksporterów, red. A. Czubała, J. Wiktor, R. Niestrój, Uniwersytet Ekonomiczny, Kraków 2010.
  • Strategie marketingowe, red. W. Wrzosek, PWE, Warszawa 2012.
  • Wiktor J.W., Teoretyczne podstawy systemu komunikacji marketingowej, "Świat Marketingu" 2001, http://swiatmarketingu.pl/index.php?rodzaj=01&id_numer=719231 (18.07.2012).
  • www.stat.gov.pl.
Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.desklight-0b12af86-0b04-4840-8bb3-9454c582c6d4
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