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2013 | 150 | 120-132
Article title

Internationalisation des PME et orientation clients: les enjeux d'internet

Content
Title variants
Languages of publication
FR
Abstracts
FR
Le développement de l’internet constitue une opportunité de développement interna- tional pour des entreprises de petite taille facilitant la relation aux clients indépendamment de la distance. Mais cette technologie n’est pas neutre du point de vue de la relation aux clients. A travers cette contribution, nous nous proposons d’étudier comment internet impacte la relation de l’entreprise avec ses clients étrangers. L’orientation client joue un rôle déterminant dans le développement international d’une petite entreprise mais le recours à internet peut modifier le contenu à la fois de l’orientation client et de la stratégie d’internationalisation. En s’appuyant sur l’analyse du cas d’une petite entreprise du secteur biomédical utilisant l’internet et les réseaux sociaux, cette contribution vise à revisiter la place du client dans la stratégie d’internationalisation.
Year
Volume
150
Pages
120-132
Physical description
Contributors
References
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Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.desklight-0b52484e-3556-40b6-a3b8-216db6fa68b8
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