Deontologiczna perspektywa badań medioznawczych wizerunku polityków

• Authors: Leśniczak Rafał

Title variants

EN

Deontological perspective of media research of politicians’ image

• Languages of publication: PL

Abstracts

EN

This article is an attempt to look at media research of politicians’ image. The first part deals with two basic deontological principles: truth and objectivism principles. These are basic ethical criteria of research which is meant to adequately describe a political actor and his political activity presented in the media. The research on the implementation of objectivism and truth principles verification of potential differences between media message and reality. This message concerns the methods of perception, description and relating by mass media the information about a given politician and his views. The author presents some theoretical considerations about methodological tools which check how journalists or more widely media workers, who participate in the political communication processes, implement truth and objectivism principles. In order to reach this objective it is necessary to understand correctly the principles of truth and objectivism which are presented in this article. It must be remembered that media coverage should mirror the reality, existing situation and it should not promote such message as politicians desire or which will be similar to a journalist’s personal worldview. The second part of the text is the reflection on the meaning and possible limitation of critical discourse application analysis in media research of politicians’ images. Critical discourse application in a new research approach which offers a new research perspective in creation and reception of media image. This publication is an attempt to complement existing theoretical concepts connected with media contents research and political communication processes analysis from a deontological perspective.

Keywords

PL

deontologia; mass media; krytyczna analiza dyskursu; postmodernizm

EN

deontology; mass media; critical discourse analysis; postmodernism

• Publisher: Wyższe Seminarium Duchowne w Łodzi
• Journal: Łódzkie Studia Teologiczne
• Year: 2018
• Volume: 27
• Issue: 1
• Pages: 69-86

Contributors

author

Leśniczak Rafał

• Uniwersytet Kardynała Stefana Wyszyńskiego, Warszawa

References

• González Gaitano N., Public Opinion and the Catholic Church, Rome: EDUSC 2010.
• Iłowiecki M., Pilnowanie strażników. Etyka dziennikarska w praktyce, Warszawa: Fronda 2012.
• Nowińska E., Wolność wypowiedzi prasowej, Warszawa: Wolters Kluwer business 2007.
• Wybory parlamentarne 2007. Media w kampanii wyborczej, red. K. Pokorna-Ignatowicz, Kraków: Oficyna Wydawnicza AFM 2008.

Identifiers

ISSN

1231-1634