EN
Article presents pro-environmental impact on enterprises functioning on the global free-trade market. It presents classification of the primary environmental protection instruments and also characterize them. Author tried to explain the meaning of environmental protection system from enterprise’s competitiveness point of view. The scope of article includes the possibility of using units of transferable European Units Allowances (EUA) as an important element impacting the attractiveness of economy as a whole. In countries which have introduced strict pro-environmental regulations – increase of GDP generates costs of environmental protection. It affects to increase of pro-environmental investments as well. Higher costs are generating higher innovative value for each national economy. Investments in energy sector are performed in cycle of decades. If they are introduced during the bull market may have positive impact on demand. During the bear market they increase the level of investors trust to national economy. The article is a result of many theoretical considerations and practical experiences of Author in the field of European Units Allowances trading.