EN
The article establishes the constitutive features of value in a linguistics with the projection of the phrasemics of single-structured and multi-structured languages (based on the success value). The object is the category of value in its multilevel and multi-dimensional. The subject of the research is the phrasemes with evaluative semantics in the Ukrainian, Russian, English and German. The value in phrasemics is described by the method of parametric analysis of the phraseme semantic structure with accentuation of evaluative macrocomponent and the method of ideographic grouping. The basic unit of analysis is phraseme axiological opposition, regarded as a unity of two phraseme blocks: the first is formed by phrasemes, semantics of which correlates with the values, and the second is made up by phrasemes, semantics of which correlates with non-values. The nature of value provides for the appeal to the antinomy, thus actualizing the clash of axiological and non-axiological, compatible with the binary opposition of good – bad.