Transnational Media Flows and Contra-Flows:Shifting Paradigms in South-South Entertainment Flows

• Authors: Abdalla Uba Adamu
• Languages of publication: EN

Abstracts

EN

The media cultural imperialism theory suggests a movement of media products (TV, music, films, magazines, newspapers, internet) from predominantly Anglo-Western North to non-Western South. Such movement, it is claimed, has the tendency of suppressing local production and creating a dependency on imported media products. Yet within the last decade a new counter-flow of media products started manifesting itself. Southern nations became centers of production and distribution of media products that are consumed and often appropriated in the same Southern zones. This paper explores this process of contraflow in media consumption and production, using the youth entertainment industries of music and filmmaking in Kano, northern Nigeria.

• Publisher: Instytut Kultur Śródziemnomorskich i Orientalnych PAN
• Journal: Hemispheres. Studies on Cultures and Societies
• Year: 2012
• Issue: 27
• Pages: 63-90

Contributors

author

Abdalla Uba Adamu