The author conducts an advanced study of students’ individual counseling during educational process from psycho-pedagogical positions. The methods of the research were scientific literature analysis, synthesis and systematization of scientific views. It has been determined that personal communication is intended to contribute to decrease the psychological discomfort of the students during the period of adaptation, to provide individual preparation for examinations, psycho-pedagogical counseling and support in unfavorable living situations, etc. The advanced research of two main kinds of students' individual counseling in higher educational establishments such as psycho-therapeutic and properly educational gives grounds to the author to determine a number of progressive psycho-pedagogical technologies which are suitable to use during students’ individual counseling (technology of attention disclosure, technology of paraphrasing, technology of opinion stimulation and also techniques “I – address to”, “We – approach”, four-stage formula of request, etc.). Psychotherapeutic communication is for the tutors and lecturers one of the most important by its volume and efficiency in the implementation of individual counseling to the student, since it is designed to contribute to reducing the psychological discomfort of the young man in the period of adaptation to training in adverse moments in his/her life. This type of counseling is gaining more importance and prospects in connection with the democratization and humanization of education, which actually marks a new stage in ensuring the psychological comfort of the student youth during training, i.e. higher quality of education in Ukraine. Individual teacher’s communication is aimed at identifying the transmission of teacher’s knowledge to student and depends on individual psychological characteristics and level of skills of the teacher, his notions about what it’s supposed to be. In the way of further research of touched upon problems, the author proposes the further development and realization of innovation techniques of pedagogical relations between teachers and students of higher educational establishments, teachers’ orientation on productive pedagogical relations with students and their parents during consultative and educational activities.