Reklama a style funkcjonalne języka. Zarys problematyki

• Authors: Cieciura Piotr

Title variants

EN

ADVERTISEMENT AND FUNCTIONAL STYLES OF LANGUAGE. AN OUTLINE OF THE ISSUES

• Languages of publication: PL

Abstracts

EN

The author presents an outline of a wide issue of advertisement towards the styles of language functioning. At the beginning she presents the aims of advertising communication worked out by the well-known linguists, namely: J. Brabec i J. Bralczyk. Next, the author presents a review of the Czech and Polish positions of linguists concerning the adjunction of the advertising texts to a given language style (feature style, administrative, artistic or individual style of advertisement) in order to reach a conclusion, that there is still an open question concerning the style of the advertising texts.

Keywords

EN

CZECH LANGUAGE; ADVERTISEMENT; CZECH FUNCTIONAL STYLES; PERSUASIVE FUNCTION

• Publisher: Uniwersytet im. Adama Mickiewicza w Poznaniu
• Journal: Bohemistyka
• Year: 2009
• Volume: 9
• Issue: 3
• Pages: 204 - 212

Contributors

author

Cieciura Piotr

• Uniwersytet Jagielloński, Kraków