PL EN


Journal
2019 | 2 | 2 | 58-71
Article title

In-World Marketing in Second Life

Content
Title variants
Languages of publication
EN
Abstracts
EN
The aim of this exploratory study is to identify the main advertising tools used in-world the in the virtual world Second Life. The main categories of products and services available within the world were defined and divided: the advertising opportunities into free marketing tools, official tools and in-world marketing tools. Second Life creates a unique platform, which allows the creation of a virtual business with profits in real life. Advertising and in-world marketing offers them the option to promote virtual goods. The main marketing tools within the virtual environment are defined and elaborated with specific cases. The lack of literature related to Second Life is visible in the sources and the environment is still unexplored, therefore we used personal experience from our 11 year presence within the virtual environment and virtual business in Second Life.
Journal
Year
Volume
2
Issue
2
Pages
58-71
Physical description
Media and Communication, Game studies, Theory of digital games
Document type
Article
Contributors
author
  • University of Ss. Cyril and Methodius in Trnava, Faculty of Mass Media Communication, andrej.trnka@ucm.sk
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-150667ff-11c7-45ab-b650-cad25b2bcc92
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