Does a Label Have a Taste? Available Information and their Effect on the Perceived Quality of Wine by Czech Students

• Authors: Jan Závodný Pospíšil , Lucie Sára Závodná , Monika Václavíková
• Languages of publication: EN

Abstracts

EN

This paper discusses information input and its influence on the consumer decision process. Authors conducted an experiment to determine, whether the information available to consumers have the potential to influence how they perceive product quality and as a result, influence the output of the consumer decision process as well. The assumption was verified by conducting qualitative research – a wine tasting experiment. The aim of this paper is to bring attention to the presence of irrational consumer behavior in a situation, where the authors deliberately seek to influence consumers’ sensory evaluation of product quality by providing them with certain information.

Keywords

EN

Consumer behavior; irrationality; quality perception; information; wine

Discipline

• ECONOMICS: ECONOMICS

• Publisher: The Institute of Technology and Business in České Budějovice, Czech Republic
• Journal: Littera Scripta
• Year: 2018
• Issue: 2
• Pages: 127-140

Dates

published

2018-12-20

Contributors

author

Jan Závodný Pospíšil

• University of Economics, Prague

author

Lucie Sára Závodná

• University of Economics, Prague

author

Monika Václavíková

• Palacky University Olomouc