The research deals with the analysis of the ways of stimulation future agrarians’ professional orientation in the process of forming their sociocultural competence. It is underlined that motivation of educational activity is realized by application students’ internal reasons based on their professional interests and needs in sociocultural information. Forming sociocultural competence is impossible without person’s needs, his/her internal reasons. The motives for sociocultural interaction occur when sociocultural knowledge is available. Sociocultural interaction is possible if there is the origin of motivation for the activity. Professional importance of humanitarian knowledge increases by realizing the principle of professional orientation in the process of humanitarian disciplines study. Studying such disciplines as Foreign Language, Ukrainian for Specific Purposes, History of Ukraine, Ukrainian Culture, Sociology provides cognition of native and foreign countries, national character and mentality; develop person’s qualities. The comparative study of foreign and native cultures is examined as a mechanism of activation person’s motivational sphere that is insufficient amount of sociocultural knowledge related to understanding the use of speech etiquette, codes of conduct in the situations of foreign communication actualizes students’ need in information about the features of foreign countries that can be a cognitive reason. As the result the features of stimulating future agrarians’ professional orientation in the process of humanitarian disciplines study are highlighted. The tasks that must be decided in the process of humanitarian disciplines study to achieve effective results for forming sociocultural competence are distinguished as well. The conclusion of the research shows that effective organization of educational process assists development future agrarians’ cognitive activity and personal interest for forming sociocultural competence. The practical meaning of the study is the science-based pedagogical condition which was experimentally tested can be implemented in the educational process of agrarian universities. The subject to further scientific research will focus on the characterization of other pedagogical conditions for forming future agrarians’ sociocultural competence in the process of humanitarian disciplines study.