Infografik als Sehfläche

• Authors: Makowska Magdalena

Title variants

EN

Infographic as a visual plane

• Languages of publication: DE

Abstracts

EN

In the media such communications are more and more frequently used at present that are both multimodal and non-linear. Multimodality signifies that simultaneously one has to deal with various linguistic and pictorial resources mutually contextualizing one another. In turn, multimodality is tightly connected with non-linearity which causes that recipients can decide by themselves which pieces of information and in what order they want to internalize. Infographics constitute an example of such communications and due to their formal-functional standardization they can be treated as a separate kind of text.

Keywords

PL

infografika; płaszczyzna wizualna; teksty multimodalne

EN

infographic; visual plane; multimodal texts

• Publisher: Uniwersytet Warmińsko-Mazurski w Olsztynie
• Journal: Prace Językoznawcze
• Year: 2014
• Issue: 16/2
• Pages: 35-52

Contributors

author

Makowska Magdalena

• Olsztyn