Nina on the Net: A study of a politician campaigning on social  networking sites

• Authors: Jakob Svensson
• Languages of publication: EN

Abstracts

EN

In this paper I will attend to contemporary individualization and digitalization of politics from an in-depth study of a Swedish politician, Nina Larsson, campaigning on social networking sites for re-election to the Swedish Parliament in the 2010 general election. The aim of this paper is to contribute to the discussion on social networking sites and their potential for representative democracy and broaden the analysis beyond perspectives of strategic political communication and deliberative democracy. The research question I will attend to is how Nina uses social networking sites in her elec- tion campaign. The method for empirical data gathering is (n)ethnographic. The results suggest that Nina uses social networking sites mostly for negotiating her political persona.

Keywords

EN

e-campaigning; Late Modernity; Deliberative Democracy; Political Communication; Social Networking Sites

• Publisher: Polskie Towarzystwo Komunikacji Społecznej
• Journal: Central European Journal of Communication
• Year: 2011
• Volume: 4
• Issue: 2(7)
• Pages: 195-208

Dates

published

2011

Contributors

author

Jakob Svensson

• Karlstad University, Sweden

Identifiers

ISSN

1899-5101