E-consumers Attitudes Towards Collective Buying - Research Results

• Authors: Michał Kucia
• Languages of publication: EN

Abstracts

EN

Presented results of research concerning e-consumers' opinions on the subject of group buying let us achieve the cognitive purpose of the paper and verify research research assumption. However, direct studies performed with the method of on-line questionnaire qualify the author to state that selected research technique is appropriate to analyse e-consumers' opinions on the subject of group buying services. This is proved by effectiveness of the technique (reflexivity of 74%) and plentiful research material of both quantitative and qualitative character. Results of studies are valuable in terms of application because they can serve improvement of the quality of provided services, and identified weaknesses of group buying services can be used to improve effectiveness of operation of group buying services.

Keywords

EN

Consumer; Group purchasing

PL

Konsument; Zakupy grupowe

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2013
• Volume: 151
• Pages: 132-143

Contributors

author

Michał Kucia

References

• Bilińska-Reformat K., Reformat B.: Group Buying as a Source of Competitive Advantage of Polish Small and Medium-Sized Enterprises, Proceedings of 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe'. University of Economics and Business Administration, De Paul University, Chicago Illinois, USA, Vienna, 2011.
• Pagliacci M.G.R., Kędzior Z.: Informacyjna rola sprzedawców w przedsiębiorstwie. "Marketing i Rynek" 2006, No. 11.
• Internet storefront of group buying aggregate: www.godealla.pl/blog.

Identifiers

ISSN

2083-8611