EN
Web 2.0 with its themes: participation, design, remixability or convergence1 and its forms: social networking sites, blogs or wikis is a new quality of the Internet-based communication. The using of websites and the blogosphere changes the role of the network user as a participant of that communication. Therefore, the article discusses how new subjects of research in the Internet-based communication should be defined and included in the current analysis of online discourse. The paper postulates that the interaction in the blogosphere is a subject of research and demonstrates specific research questions to characterize the mechanisms of its functioning.