Marketing Barriers to E-Health in The Podlaskie Province

• Authors: Urszula Widelska
• Languages of publication: EN

Abstracts

EN

The article undertakes the problem of a marketing scope of e-health, combined with the use of ICT in the health care system. The study focuses on the needs of patients - the main consumers of medical services. The purpose of the article is to identify marketing barriers to e-health services from the perspective of patients and the medical community. To analyze the problem an example of the Podlaskie Province was used.

Keywords

EN

E-HEALTH; MARKETING; PODLASKIE PROVINCE

• Journal: Optimum. Studia Ekonomiczne
• Year: 2013
• Issue: 5(65)
• Pages: 116-125

Contributors

author

Urszula Widelska

• Ph.D. – Faculty of Management, Bialystok University of Technology

References

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• Widelska U., Dębkowska K., Michalczuk G., Warelis A., Raczkowski K., Raczkowska U., 2011, Badanie obszaru e-zdrowie projektu E-Podlaskie – kierunki rozwoju społeczeństwa informacyjnego. Raport końcowy [Research on the Area of E-health of the Project E-Podlaskie – Directions of Development of Information Society. Final report], University of Bialystok, Białystok.