Nie wizerunek, lecz renoma

• Authors: Wojciech Gasparski

Title variants

EN

Not „Image” but Renown and Fame Count

• Languages of publication: PL

Abstracts

EN

The paper is composed of two parts. First is a column on public relations published, the second is an interview devoted to the relationships between political marketing and praxiology. The thesis of the both is that an image is not so important for organizations or persons as the fame or renown, Image like make-up is made by the organization or the person who wants to impress others, while fame or renown is how others perceive or think about organizations or persons because of their conduct. The first is more artificial, the second more real.The paper is composed of two parts. First is a column on public relations published, the second is an interview devoted to the relationships between political marketing and praxiology. The thesis of the both is that an image is not so important for organizations or persons as the fame or renown, Image like make-up is made by the organization or the person who wants to impress others, while fame or renown is how others perceive or think about organizations or persons because of their conduct. The first is more artificial, the second more real.

Keywords

EN

fame; image; political marketing; praxiology; public relations; renown

• Publisher: Instytut Filozofii i Socjologii Polskiej Akademii Nauk / Akademia Leona Koźmińskiego
• Journal: Prakseologia
• Year: 2008
• Issue: 148
• Pages: 71-80

Contributors

author

Wojciech Gasparski

• Wyższa Szkoła Przedsiębiorczości i Zarządzania im. L. Koźmińskiego, ul. Jagiellońska 57/59, 03-301 Warszawa