PL EN


Journal
2008 | 148 | 71-80
Article title

Nie wizerunek, lecz renoma

Content
Title variants
EN
Not „Image” but Renown and Fame Count
Languages of publication
PL
Abstracts
EN
The paper is composed of two parts. First is a column on public relations published, the second is an interview devoted to the relationships between political marketing and praxiology. The thesis of the both is that an image is not so important for organizations or persons as the fame or renown, Image like make-up is made by the organization or the person who wants to impress others, while fame or renown is how others perceive or think about organizations or persons because of their conduct. The first is more artificial, the second more real.The paper is composed of two parts. First is a column on public relations published, the second is an interview devoted to the relationships between political marketing and praxiology. The thesis of the both is that an image is not so important for organizations or persons as the fame or renown, Image like make-up is made by the organization or the person who wants to impress others, while fame or renown is how others perceive or think about organizations or persons because of their conduct. The first is more artificial, the second more real.
Contributors
  • Wyższa Szkoła Przedsiębiorczości i Zarządzania im. L. Koźmińskiego, ul. Jagiellońska 57/59, 03-301 Warszawa
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-186f7b84-3213-414d-894d-d603258f2bfd
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