Dylematy etyczne specjalistów public relations w procesie zarządzania kryzysem

• Authors: Anna Adamus-Matuszyńska

Title variants

EN

Ethical Dilemmas of Public Relations Professionals in Crisis Management

• Languages of publication: PL

Abstracts

EN

The paper explains what ethical dilemmas a public relations specialist meets when dealing with the process of crisis management. The business ethics of each organisation is created by behaviours and decisions of its employees and managers. The cores of business ethics are values, which influence and determine the activities in every situation. In the time of business scandals, lack of political stability and difficult economic situation there have been some issues and questions expecting for rapid answers. Events such as creative accounting and frauds have shaken audience confidence and loyalty. Tragic accidents during terrorist attacks have also alarmed people in both the economy and society. The mentioned events which involve high profile organizations make many business specialists be more concern about business ethics, responsibility as well as corporate image and reputation. As a result, when managing a crisis a public relations professional has to solve unexpected ethical dilemmas. The ethical values with the idea of responsibility at the top are of significant importance for the contemporary business.

Keywords

EN

ethical dilemma; public relations; crisis; crisis management; image of organization; reputation

• Publisher: Instytut Filozofii i Socjologii Polskiej Akademii Nauk / Akademia Leona Koźmińskiego
• Journal: Prakseologia
• Year: 2008
• Issue: 148
• Pages: 81-105

Contributors

author

Anna Adamus-Matuszyńska

• Akademia Ekonomiczna im Karola Adamieckiego w Katowicach, Ul. 1 Maja 50,40-287 Katowice