Social media marketing – kreowanie wizerunku firmy w przestrzeni wirtualnej

• Authors: Kinga Stopczyńska

Title variants

EN

SOCIAL MEDIA MARKETING, HOW TO CREATE THE IMAGE OF THE COMPANY USING THE VIRTUAL SPACE

• Languages of publication: PL

Abstracts

EN

Social media marketing is action to use the latest marketing strategies based on dialogue with the client in the community created in virtual reality. This is an excellent choice for all those companies that want to be close to customers and thanks to such almost direct contact in a very natural way to create your image. The company becomes a friend of the client, so that after some time, he regularly conducted activity just thought about it that way.

Keywords

EN

SOCIAL MEDIA; SOCIAL MEDIA MARKETING

• Publisher: Wydział Zarządzania - Uniwersytet Gdański
• Journal: Zarządzanie i Finanse
• Year: 2012
• Volume: 1
• Issue: 1
• Pages: 515-523

Contributors

author

Kinga Stopczyńska

• Katedra Marketingu, Wydział Zarządzania, Uniwersytet Łódzki