PL EN


2018 | 4 (375) tom II | 238-249
Article title

Place Competition: Rethinking Tiebout Model and Theories of Creative Class and Creative City

Content
Title variants
PL
Konkurowanie miejscami: przemyślenie na nowo modelu Tiebout oraz teorii kreatywnej klasy i kreatywnego miasta
RU
Конкурирование местами: переосмысление модели Тибу и теорий креативного класса и креативного города
Languages of publication
PL EN RU
Abstracts
EN
This paper demonstrates opportunities for the development of the place marketing theory given by pure model of local expenditures (Tiebout 1956) and concepts of the creative class (Florida 2004), and creative city (Bianchini and Landry 1995). Rethinking them in marketing terms, we then analyse their limitations and show why their re-examining can support competition analysis, targeting, and marketing policy of places. In the discussion section, main directions of theoretical research in place marketing are highlighted.
PL
W artykule przedstawiono możliwości rozwoju teorii marketingu miejsc, jakie daje czysty model lokalnych wydatków (Tiebout 1956), oraz koncepcji kreatywnej klasy (Florida 2004) i kreatywnego miasta (Bianchini, Landry 1995). Myśląc o nich na nowo w kategoriach marketingu, autor przeanalizował ich ograniczenia i pokazał, dlaczego ich ponowne zbadanie może wesprzeć analizę konkurencji, określanie celów i marketingową politykę miejsc. W części poświęconej dyskusji omówiono główne kierunki badań teoretycznych w marketingu miejsc.
RU
Статья представляет возможности развития теории маркетинга мест, ко- торые сулит чистая модель местных расходов (Tiebout, 1956), и концепций креативного класса (Florida, 2004) и креативного города (Bianchini и Landry, 1995). Переосмысливая их в категории маркетинга, автор анализирует их ог- раничения и показывает, почему пересмотр их может оказать поддержку анализу конкуренции, определению целей и маркетинговой политике мест. В части, посвященной дискуссии, указаны основные направления теоретических исследований в маркетинге мест.
Year
Pages
238-249
Physical description
Contributors
  • National Research University Higher School of Economic in Moscow, krozhkov@hse.ru
  • National Research University Higher School of Economic in Moscow
References
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Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-19a8cef1-338d-4311-9a99-48900febfe36
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