PL EN


Journal
2012 | 14 | 351-360
Article title

Oddziaływanie i wpływ mediów audiowizualnych. Zarys problematyki

Content
Title variants
EN
The Impact and Influence of Audio-Visual Media. An Outline of the Issue
Languages of publication
PL
Abstracts
EN
The article undertakes the topic of audio-visual media influence. As this topic can be analysed in different ways, the authoress limits herself to delivering an outline of the issue. First, such terms as influence, effect, and manipulation are explained. Secondly, the positive and negative effects of audio-visual media influence are presented on the basis of their fundamental functions: informative, educational, and entertaining. Thirdly, the selected theories of mass media influence are presented, as they result from the long-standing empirical research and make an important contribution into the study of media.
Journal
Year
Volume
14
Pages
351-360
Physical description
Contributors
  • Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-19acc4c3-f7f8-4ac6-94a4-215dd8430641
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