EN
The article is devoted to the study of unusual word-formation as a manifestation of the dynamic aspect of Russian word-formation. The subject of the research are active wordbuilding processes of the modern Russian language, structural-semantic and functionalpragmatic characteristics of occasional units. The research is based on theoretical contributions of W. von Humboldt where the language is considered not only as a product of human activity but as an activity itself, and ideas of E. A. Zemskaya of activity nature of the Russian wordformation as a subsystem of the general language system. Revealing of productive methods and techniques of occasional neologisms formation functioning in the Russian newspaper periodicals testifies that occasional word-formation is one of the most important operating mechanisms of the Russian language derivational system; the dynamics of word-formation processes in the language of mass media reflects general trends of the modern Russian literary language development, taking place within the framework of language democratization and liberalization.