The role of PR in healthcare and social insurance reform in Poland and the United States

• Authors: Jacek Barlik , Michael Szporer
• Languages of publication: EN

Abstracts

EN

We contrast public debate concentrating on Polish and American insurance industries and their positions in the healthcare and social insurance reforms announced by administrations of Donald Tusk in Poland and Barack Obama in the US. The analysis concentrates on the public debate and explores public appearances, speeches and documents generated by insurance industry associations, trade organizations, major corporations in the sector and public officials and assesses their wider impact. Media strategies and PR methods used by Polish and American businesses and organizations are identified in order to compare public relations industries in both countries, demonstrate common traits and obvious differences, as well as forecast future developments in public relations practices, especially in Poland.

Keywords

EN

international PR; healthcare reform; public affairs; insurance industry; PR methods

• Publisher: Polskie Towarzystwo Komunikacji Społecznej
• Journal: Central European Journal of Communication
• Year: 2011
• Volume: 4
• Issue: 1(6)
• Pages: 157-175

Dates

published

2011

Contributors

author

Jacek Barlik

• Woodstock Leasor Warszawa, Poland

author

Michael Szporer

• University of Maryland, USA

Identifiers

ISSN

1899-5101