Naukovi pidkhody do udoskonalennya motyvatsiyi ekolohichno spryamovanoyi diyal'nosti
SCIENTIFIC APPROACHES TO IMPROVING THE MOTIVATION OF ENVIRONMENTALLY ORIENTED ACTIVITY
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The article tackles the problems of motivation for environmentally oriented activity. The shortcomings of practical application of external positive and negative motivations are addressed. The main emphasis is on the formation and activation of a person's internal motivation to environmentally friendly activities through “green” education and science. The development of such an approach should complement the economic incentives to reduce human impact on the environment, and will also contribute to a more adequate accounting of the value of natural functions in the economic valuation of ecosystem services.
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