PL EN


2017 | 31 | 39–50
Article title

Power relations between employers and potential employees reflected in the grammar of job advertising discourse

Content
Title variants
PL
Relacje władzy między pracodawcami a potencjalnymi pracownikami odzwierciedlone w strukturach gramatycznych ogłoszeń rekrutacyjnych
Languages of publication
EN
Abstracts
EN
Niniejszy artykuł poświęcony jest analizie relacji władzy/nadrzędności między pracodawcami i potencjalnymi pracownikami, jakie odzwierciedlane są w strukturach gramatycznych ogłoszeń rekrutacyjnych. Tło dla badania stanowią założenia teoretyczne Krytycznej Analizy Dyskursu oraz koncepcje związane z zagadnieniami budowania marki pracodawcy, w myśl których zatrudniający powinni traktować obecnych i przyszłych pracowników w sposób podobnie rzetelny i troskliwy, w jaki traktują klientów. Analiza warstwy gramatycznej 236 ogłoszeń rekrutacyjnych ma na celu zbadanie, czy struktury gramatyczne występujące w korpusie odzwierciedlają zrównoważoną relację między pracodawcami i kandydatami oraz równomierność i obopólność korzyści. Wyniki badania, szczególnie te odnoszące się do użycia zaimków osobowych i czasowników modalnych, sugerują, że relacje te nie są w pełni równorzędne.
EN
The paper attempts to investigate power relations between employers and potential employees as reflectedin the grammar of job advertising discourse. Drawing on the premises of Critical Discourse Analysisand the concepts of Employer Branding, whereby employers are encouraged to treat existing and futureemployees with a similar (if not the same) care and coherence as they would value customers, the studyseeks to examine whether the grammatical structures identified in a corpus of 236 branded job ads mayindeed be regarded as reflecting a balanced relationship and full reciprocity of benefits between employersand job seekers. The findings, particularly those pertaining to the use of modal verbs and personalpronouns, seem to imply that the power relations between employers and potential employees should notbe perceived as entirely equal.
Year
Issue
31
Pages
39–50
Physical description
Dates
published
2017
Contributors
  • Uniwersytet Ekonomiczny, Katowice
References
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Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-1d275631-0f25-4d50-95b6-f8e6a14cfc5f
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