Power relations between employers and potential employees reflected in the grammar of job advertising discourse

• Authors: Łącka-Badura Jolanta

Title variants

PL

Relacje władzy między pracodawcami a potencjalnymi pracownikami odzwierciedlone w strukturach gramatycznych ogłoszeń rekrutacyjnych

• Languages of publication: EN

Abstracts

EN

The paper attempts to investigate power relations between employers and potential employees as reflectedin the grammar of job advertising discourse. Drawing on the premises of Critical Discourse Analysisand the concepts of Employer Branding, whereby employers are encouraged to treat existing and futureemployees with a similar (if not the same) care and coherence as they would value customers, the studyseeks to examine whether the grammatical structures identified in a corpus of 236 branded job ads mayindeed be regarded as reflecting a balanced relationship and full reciprocity of benefits between employersand job seekers. The findings, particularly those pertaining to the use of modal verbs and personalpronouns, seem to imply that the power relations between employers and potential employees should notbe perceived as entirely equal.

Keywords

EN

job advertising; employer branding; critical discourse analysis; unequal power relations

PL

ogłoszenie rekrutacyjne; budowanie marki pracodawcy; krytyczna analiza dyskursu; relacje władzy

• Publisher: Instytut Języka Polskiego Polskiej Akademii Nauk
• Journal: Socjolingwistyka
• Year: 2017
• Issue: 31
• Pages: 39–50

Dates

published

2017

Contributors

author

Łącka-Badura Jolanta

• Uniwersytet Ekonomiczny, Katowice

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Identifiers

DOI

10.17651/SOCJOLING.31.3