PL EN


2017 | 3(25) | 81-102
Article title

Successful Technology Commercialization – Yes or No? Improving the Odds. The Quick Look Methodology and Process

Content
Title variants
PL
Udana komercjalizacja technologii – tak czy nie? Zwiększanie szans. Proces i metodologia Quick Look
Languages of publication
EN PL
Abstracts
EN
This article explores the relationships which transform new scientific knowledge into new commercial products, services, and ventures to create wealth creation. The major technology and marketing commercialization dilemmas are defined and addressed. The Quicklook methodology and related processes to quickly assess the commercial viability and potential of a scientific research project is explained. Using the Quicklook methodology and process early in the research and development process improves the success odds of commercialization.
PL
Artykuł opisuje relacje przekształcające nową wiedzę naukową w nowe produkty, usługi i przedsięwzięcia handlowe celem pobudzenia tworzenia bogactwa. Zdefiniowano i określono główne dylematy komercjalizacji technologii i marketingu. Objaśniono metodologię Quicklook i powiązane procesy umożliwiające przeprowadzenie szybkiej oceny rentowności handlowej i potencjału naukowego projektu badawczego. Wykorzystanie metodologii i procesu Quicklook na wczesnym etapie procesu badawczo-rozwojowego poprawia szanse powodzenia komercjalizacji.
Publisher
Year
Issue
Pages
81-102
Physical description
Dates
online
2017-09
Contributors
author
References
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  • 10. Solow, R. (August 1957). Technical Change and the Aggregate Production Function. Review of Economics and Statistics — MIT Press, 39, pp. 312–320.
  • 11. Stevens, G.A. & Burley, J. (May–June 1997). 3,000 Raw Ideas = 1 Commercial Success! Research Technology Management, Vol. 40 #3.
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Notes
EN
Available in Open Access
PL
Publikacja w otwartym dostępie (Open Access)
Document Type
Publication order reference
YADDA identifier
bwmeta1.element.desklight-1d2e1af9-b641-4453-a423-8e85ffe06274
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