Hipertekstualny wzorzec zapowiedzi dziennikarskiej w newsmedialnym otoczeniu Internetu
Hypertextual pattern of journal announcement in online newsmedial environment
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This paper shows genre determinants of journal announcement practiced online. Applying the genological theories of press experts, key characteristics of newsmedia on the WWW and his own observations, the author presents journal announcement as a dynamic hypertextual structure with its pragmatic and stylistic aspects. The basic structure of this genre was described as a three-degree model formed with a path providing semantic relationships between two nodes. The author, does not only explore specified characteristics in all distinguished contents, but also tries to grasp basic relationships, modifications and undergoing changes on the way to genological evolution – from press to online journalism.
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