Does Thinking Style Affect the Impacts of Satisfaction and Reputation on Repurchase Intention? A Cross-National Comparison

• Authors: Tektas Oznur Ozkan , Eryigit Canan , Ekmekci Ozge Tayfur
• Languages of publication: EN

Abstracts

EN

The purpose of this study is to test whether the influence of satisfaction and reputation on repurchase intention varies among analytic and holistic thinkers. We employed an individual level approach to measure cross-cultural differences regarding thinking style and other variables. We made a cross-cultural comparison via analyzing the effects of satisfaction and firm reputation on repurchase intention, using data from the USA and Turkey that reflect analytic and holistic thinking cultures, respectively. Also, we conducted intra-cultural analyses in which the USA data and Turkish data were analyzed separately. Findings from these analyses revealed that holistic and analytic thinking styles create differences at the individual level (intra-cultural) but not at the cultural level (cross-cultural). In the Turkish sample, the impact of reputation on repurchase intention is found to be stronger than that of satisfaction for holistic thinkers.

Keywords

EN

holistic thinking; analytic thinking; customer satisfaction; firm reputation; repurchase intention

• Publisher: Uniwersytet Warszawski. Wydział Nauk Ekonomicznych
• Journal: Journal of Marketing and Consumer Behaviour in Emerging Markets
• Year: 2017
• Issue: 2(6)
• Pages: 4-24

Dates

online

2017-12-12

Contributors

author

Tektas Oznur Ozkan

• Hacettepe University Department of Business Administration, Ankara, TURKEY

author

Eryigit Canan

• Hacettepe University Department of Business Administration, Ankara, TURKEY

author

Ekmekci Ozge Tayfur

• Hacettepe University Department of Business Administration, Ankara, TURKEY

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Identifiers

ISSN

2449-6634