PL EN


Journal
2008 | 148 | 143-159
Article title

Prakseologiczny paradoks piarowca w polskiej filii zagranicznego koncernu

Authors
Content
Title variants
EN
The Praxiological PR Pardoxes
Languages of publication
PL
Abstracts
EN
The paper is focused on some structural paradoxes touching the functioning of the PR activity in companies called „PSFC” (this abbreviation means: the Polish Subsidiary of Foreign Corporation). Because of its dualistic contexts and difficulties with its own identity deeply divided into two different aspects, the PFZK’s communication and its public image tend to suffer from the incoherence and inconsistence. The solution proposed for this issue may consist on the special structure observed in some happy achievements. It is built with two simultaneous approaches: ethical and praxeological using both the idea of “good” as “morally convenient” and “profitable”.
Contributors
author
  • Instytut Zarządzania Komunikacją i Kapitałem Ludzkim, ul. Pużaka 3, 31-316, Kraków
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-1f2029da-75bc-42a0-85ca-d1823669ef0a
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.