PL EN


2013 | 157 | 34-46
Article title

Wykorzystanie narzędzi blog miningu w pracy menedżera public relations i dziennikarza

Content
Title variants
EN
The Application of Blog Mining Tools by PR Managers and Journalists
Languages of publication
PL
Abstracts
EN
Nowadays organizations seek for effective methods of acquiring, analysing and implementing the relevant information from the Internet, where enormous amount of information appears continuously and chaotically. One of the proposals aimed at reducing the effort and cost is to track and analyse the Internet content automatically. Based on the empirical study on blogs from Onet.pl, the paper presents the tool for automatic content analysis. The presented tool can complement work of PR managers and it may become the alternative to traditional methods and techniques of content analysis in the near future.
Year
Volume
157
Pages
34-46
Physical description
Contributors
References
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Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.desklight-1f760165-9fb2-44f0-b275-609cb0a3bf89
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