Wykorzystanie narzędzi blog miningu w pracy menedżera public relations i dziennikarza

• Authors: Krzysztof Kania , Rafał Kozłowski , Wojciech Łukaszewicz

Title variants

EN

The Application of Blog Mining Tools by PR Managers and Journalists

• Languages of publication: PL

Abstracts

EN

Nowadays organizations seek for effective methods of acquiring, analysing and implementing the relevant information from the Internet, where enormous amount of information appears continuously and chaotically. One of the proposals aimed at reducing the effort and cost is to track and analyse the Internet content automatically. Based on the empirical study on blogs from Onet.pl, the paper presents the tool for automatic content analysis. The presented tool can complement work of PR managers and it may become the alternative to traditional methods and techniques of content analysis in the near future.

Keywords

PL

Media informacyjne; Menedżer public relations; Przywództwo; Public relations

EN

Information media; Leadership; Public relations; Public relations manager

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2013
• Volume: 157
• Pages: 34-46

Contributors

author

Krzysztof Kania

author

Rafał Kozłowski

author

Wojciech Łukaszewicz

References

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Identifiers

ISSN

2083-8611