PL EN


2019 | 2(97) | 97-111
Article title

POST-MARKETING

Authors
Content
Title variants
EN
POST-MARKETING
Languages of publication
PL
Abstracts
EN
All we have to accept the transience that makes even the most revolutionary concepts and ideas and ideas fall into oblivion. However, at first, there are premises that destroy existing structures, there are more and more of them later, and finally new ways of organizing processes in society become obvious to everyone. This regularity can also be applied to marketing, because its current form has already fullfilled its role and other, more effective methods of influencing buyers should be sought, i.e. not meeting their needs, but meeting the expectations of: customers, consumers, customers, patients, fans, faithful to people called: producers, medicians, teachers, partners, artists, scientists and clergy. The change of marketing interests from the needs to expectations can be called - "post-marketing". The article characterizes: emergent research; ways of creating models of marketing behavior and new forms of marketing research in order to obtain information necessary to create innovative product forms and ways of advertising in a company.
Year
Issue
Pages
97-111
Physical description
Dates
published
2020-02-10
Contributors
author
  • Wyższa Szkoła Bankowa w Gdańsku
References
  • 1. Bendig W., Innowacje w kryzysie. Paradoks rozwoju, [w:] P. Zadura –Lichota (red), Świtinnowacyjnego społeczeństwa, Trendy na najbliższe lata, Polska Agencja RozwojuPrzedsiębiorczości, Warszawa 2013.
  • 2. Boruc M.A. (red.), Tożsamość rynkowa, Instytut Marki Polskiej, Warszawa 2001.
  • 3. Dworak J., Zarządzania emergencją w szkołach wyższych, [w:] L. Karczewski, H. Kretek,Humanistyczne i społeczne aspekty biznesu i zarządzania, Politechnika Opolska, Opole2019.
  • 4. Kołodko G. W., Wędrujący świat, Prószyński i S-ka, Warszawa 2008.
  • 5. Ries A., Ries L., 22 niezmienne prawa zarządzania marką, Prószyński i S-ka, Warszawa2000.
  • 6. www.aforyzmy.com.pl/autor/charles-caleb-colton.
  • 7. www.iai-shop.com/outsourcing/istota.phtml.
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-1fe10775-41ae-47e9-a521-919882307df1
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