Extending our theoretical maps: Psychology of agenda­setting

• Authors: Maxwell McCombs
• Languages of publication: EN

Abstracts

EN

Two aspects of the psychology of agenda-setting are discussed, the social psychology of academic research and contemporary research extending our theoretical knowledge about the psychology of the agenda-setting process. To counter academic conservatism regarding new applications of agenda-setting theory, distinctions are made between concepts, domains and settings. A major trend in contemporary research on the psychology of agenda-setting is the explication of the theory’s basic concepts. Th is research includes the impact of incidental learning and the visual content in TV news on fi rst-level and second-level agenda-setting effects, respectively, an expanded set of measures for the concept of need for orientation, and the consequences of agenda-setting eff ects for the formation of opinions and both priming and attribute priming of the aff ective dimension of opinions.

Keywords

EN

agenda-setting; incidental learning; need for orientation; formation and direction of opinions knowledge activation

• Publisher: Polskie Towarzystwo Komunikacji Społecznej
• Journal: Central European Journal of Communication
• Year: 2010
• Volume: 3
• Issue: 2(5)
• Pages: 197-206

Dates

published

2010

Contributors

author

Maxwell McCombs

• University of Texas at Austin, USA

Identifiers

ISSN

1899-5101