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Journal
2017 | 3 | 1-12
Article title

Problems With Gathering Information About Cultural Environment In International Business

Content
Title variants
Languages of publication
EN
Abstracts
EN
One of the most significant problems in international marketing is the lack of good knowledge of the environment in which the product will be positioned. The factors of the cultural macroeconomic environment, along with other factors, have a particular importance because they influence the choice of the specific market and the right strategy for positioning the product. The purpose of this article is to raise the problems in managing the process of collecting information about cultural environment factors in international business and outlining ways to overcome them. In order to achieve the goal, the cultural environment factors have been considered and the results of a survey about the ways how the information about them is collected have been analyzed, and also the sources of information and emerging issues in process management. The research is based on the results of a questionnaire survey of managers and business owners. Statistical methods and methods of analysis and synthesis were used to research the problem.
Journal
Year
Issue
3
Pages
1-12
Physical description
References
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Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-2107fec8-62d0-4f5a-bee2-259efe80241c
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