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2010 | 3 | 2(5) | 283-297
Article title

Local media and the “political brand”: Candidates attributes portrayed on local media and their consequences on public perceptions

Authors
Content
Title variants
Languages of publication
EN
Abstracts
EN
Mass media portraits are key factors for a candidate running for local and regional elections, where low name recognition demands mass media coverage in order to build his “political brand.” Attribute agenda-setting effects are more usual in these circumstances where media focus on certain candidate aspects could play a key role in the social learning of political candidates. This paper focuses on the role of local media in setting the “political brand” of two main candidates during 2007 regional elections in Murcia (Spain) underlining either emotional aspects for a more “human” candidate or professional aspects, trying to see the relevance of media content analysis (print and broadcasting) on public opinion, by using a survey (N = 818) conducted during the campaign.
Year
Volume
3
Issue
Pages
283-297
Physical description
Dates
published
2010
Contributors
author
  • Catholic University of Murcia, Spain
References
Document Type
Publication order reference
Identifiers
ISSN
1899-5101
YADDA identifier
bwmeta1.element.desklight-219a9caf-98db-416a-8fc0-154b083ade40
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