Public relations niejedno ma imię. O skutkach niejasnych definicji i uproszczonych pojęć
Many Facets of Public Relations: On Consequences of Unclear Definitions and Simplified Terms
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The article aims at pointing out that – weak as yet in Poland – economic, social and political reasons for the emergence of authentic public relations lead to an abuse this term. It discusses differences in looking at public relations by Polish specialists against a background of well established foreign definitions. The article calls attention to manifold threats resulting from these differences and to their consequences. However, the author thinks that this phenomenon is typical for a local development of this domain. The above statement finds confirmation in experiences of countries in which understanding of PR consolidated earlier. Upon this background, the author expresses an opinion that the future of public relations in Poland appears – in spite of it all – optimistically, although desired changes still require much time to occur.
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