EN
The main goal of the paper is to analyse the assumptions of the “happiness policy” conducted by the United Arab Emirates, with particular reference to the World Happiness Rankings. The authorities of this country assumed that they want to be in the group of five happiest countries by 2021. However, are the Vision 21 strategy and National Happiness Card a contribution to real change or they are just a marketing product intended to promote this country as a tourist destination? The paper is an attempt to answer this question.